a bit more

ABOUT ME

GET TO KNOW ME

Hi, I’m Randa!

I live in West London with my husband and seven-year-old twins, Che and Rio. I’m a Palestinian-Belgian, but English is my first language.

Before taking on the world of marketing, I worked as an academic researcher and writer, and a secondary school music teacher in inner-London comprehensive schools for 12 years.

I’d always had a goal of creating and running my own business, so I qualified as a copyeditor and started copyediting part-time alongside my teaching job in 2019.

THE BIRTH OF THE SOCIAL CLUB

My twins were both diagnosed autistic in 2020, and I realised I needed a better work-life balance to be more available for them.

In learning about autism and my twins’ needs, I developed a passion for serving purpose-led businesses.

My writing experience and the success of my copyediting ‘side hustle’ naturally led me to marketing, and I made my self-employment dream a reality.

I quit my teaching job, and took on a long-term media client, with whom I still work to this day.

Wanting more flexibility and prospects for my business, I took an intensive Social Media course and qualified to be a certified social media manager and consultant.

That’s when The Social Club came to life.

While social media management continues to be my core focus, I also work with clients on copyediting and content writing and love the freedom and flexibility my business and varied work give me.

 

FUN FACT

I host a true-crime podcast with my sister in my spare time, which has been hailed by experts like former Scotland Yard detective DCI Colin Sutton, as one of the most sensitively handles and accurate in production – high praise!

A UNIQUE POINT-OF-VIEW

My background as a teacher equipped me with the skills needed to create resources for businesses, manage and juggle large workloads, and work to very tight – and often unexpected – deadlines while maintaining a sense of humour!

There’s never a dull moment in teaching, and I’ve crafted a business which gives me the same level of excitement and variety.

As a neurodivergent, I have a deep understanding of how people with a unique view of the world learn, absorb information, and make decisions.

I use clear copy to perfectly convey each client’s message and ethos with visually appealing, accessibility-focused content.

VALUES

While each client relationship is unique, I have five core values that form the foundation of who I am. These translate into everything I do in my business…

FLEXIBLE

I couldn’t expect clients to work with my flexible schedule and not give them the same consideration.

I do my best to accommodate clients’ needs and preferences, ensuring that our working relationship is built on mutual respect, trust and flexibility.

TRANSPARENT

I believe transparency from the very beginning of a working relationship is key to its success.

That’s why I provide my pricing on my website and will always be 100% transparent about my services, any potential conflicts of interest and the progress of our work together.

HONEST

An open and honest approach cultivates trust and allows my clients to make informed decisions.

Honesty must be a two-way street; I encourage my clients to openly express their needs, concerns, expectations and feedback.

ATTENTIVE

 I pride myself on the genuine care I have for my clients.

I treat their businesses with the same love and care as I do my own.

By combining my flexibility, transparency, and honesty, I work hard to be as attentive to my clients as I can be.

INVESTED

You’re investing money and trust in me to help bring your business to life on social media. In return, I invest my time, energy, creativity and knowledge into the work I produce for you.

Your success is my success – I’m committed to going the extra mile to give you the best possible result.

PROFESSIONAL BACKGROUND

I graduated from Kingston University, London, with a BMus in Ethnomusicology, before going on to study for a Masters in Cultural Theory and Politics.

Prior to my teaching career, I also achieved a Post-Graduate Certificate in Secondary Education from Roehampton University, London.

I am a founding member of an academic research group established by Gothenberg and Birzeit Universities and have published my research in a book titled Palestinian Music and Song: Expression and Resistance Since 1990, which is published on JSTOR.

I’ve spoken as an expert on various topics at several conferences and been interviewed by a number of news outlets, including Reuters, Voice of America and BBC World News by Zainab Badawi.

My writing has featured in The Middle East in London, The Youth Times and This Week in Palestine and has been published in a book by Indiana University Press.

Professional memberships, accreditations & insurances

PAST AND CURRENT CLIENTS

QUALIFICATIONS & TRAINING

OLIVIA MAE MARKETING
Learning the LinkedIn Language

THE CHARTERED INSTITUTE OF EDITING AND PROOFREADING
Copyediting 101: Headway
Copyediting 101: Progress

RACHEL GREEN
Social Media Management Training Programme

SOCIALISTA MEDIA
Industry Pro – Social Media Management

THE PUBLISHING TRAINING CENTRE
Editorial Style
Copy-editing

THE VIRTUAL ASSISTANT COACHING AND TRAINING CENTRE
VA Business

LEA TURNER
LinkedIn Training

THE COLLEGE OF MEDIA AND PUBLISHING
Copywriting

ROEHAMPTON UNIVERSITY
MA Cultural Theory, Politics and Ethnomusicology Post-Graduate Certificate in Education

MAX LAWRENCE COACHING
ADHD Virtual Assistant Adaption Course

THE CENTRE OF EXCELLENCE
Social Media Marketing
Journalism
Virtual Assistant Diploma

KINGSTON UNIVERSITY
BMus Ethnomusicology